The Insumer Model™ & Consumer Engagement
Explores how tokenized equity transforms customer relationships. The core concept enables customers as stakeholders through NFTs that serve as portable ownership proof, combining security tokens with immediate point-of-sale rewards.
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Douglas Borthwick
CEO, Skye Meta · Founder, The Insumer Model™Episodes
The Insumer Model™: When Investors Become Customers
How tokenized equity creates verifiable ownership that unlocks real-time benefits at point-of-sale, turning shareholders into brand advocates.
Hybrid Security Tokens: The Transition Strategy
NFTs functioning as identity and access credentials — portable, verifiable proof of ownership that works across platforms.
Brand Loyalty Meets Shareholder Value
Combining traditional securities with loyalty program mechanisms — giving shareholders real ownership AND immediate rewards.
Community Marketing Officers: The Next Evolution
Leveraging tokenized ownership so shareholders become organic marketers through purchase and promotional rewards.
Related Interviews
Watch our conversations with industry experts on these topics.
Module 4: Real-World Asset Tokenization
Next →Module 6: Blockchain in Sports & Entertainment
Further Reading
- What Is the Insumer Model? →
- How Token Holders Get Real-World Discounts →
- Token-Gated Commerce: Real Examples from NBA, Socios & Pudgy →
- Token-Gated vs Traditional Loyalty Programs →
- SHIB Discounts in Real Stores →
- Coffee Shop Crypto Discounts →
- Memecoin Holder Rewards →
- What to Do with NFTs: Real Utility →
- How to Attract NFT Holders as Customers →
- Eligibility Credentials: On-Chain Wallet Discount Verification →
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